091: Bernie Griffiths - The Business Side of Photography

Today's guest is photography business coach, Bernie Griffiths. Coming from a working class family in England, Bernie Griffiths has owned a wedding and portrait business for over 40 years. While he still photographs weddings and portraits his passion is now teaching and consulting with photographers, to help them fast-track their businesses.

In This Episode You'll Learn:

  • How Bernie got his start in photography

  • How much Bernis bought a photography studio for

  • What Bernie learned as the head photographer for a cruise ship

  • The importance of marketing

  • The power of a competition box

  • The definition of selling and the key to conquering your fear

  • How raising your prices will get you more clients

  • Bernies soft sale method