091: Bernie Griffiths - The Business Side of Photography

Today's guest is photography business coach, Bernie Griffiths. Coming from a working class family in England, Bernie Griffiths has owned a wedding and portrait business for over 40 years. While he still photographs weddings and portraits his passion is now teaching and consulting with photographers, to help them fast-track their businesses.

In This Episode You'll Learn:

  • How Bernie got his start in photography
  • How much Bernis bought a photography studio for
  • What Bernie learned as the head photographer for a cruise ship
  • The importance of marketing
  • The power of a competition box
  • The definition of selling and the key to conquering your fear
  • How raising your prices will get you more clients
  • Bernies soft sale method


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